Case Ardo

Ardo foods image
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  • Customer
  • Ardo
  • Problem
  • Assets were stored in various locations and there was not enough storage space. Ardo was already using an image bank but it was outdated.
  • Solution
  • One central platform to securely store and manage digital content

About Ardo

Ardo is one of the most innovative companies in the sector of fresh frozen vegetables, herbs and fruit. Every day they draw the best from nature to bring healthy food closer to people. Ardo is enjoyed in all corners of the world. Today the company has 20 production and packaging sites in 9 different countries and sells fresh frozen vegetables, herbs and fruit in around 100 countries.

Logo ardo 2

Ardo's assets were stored scattered: on network drives in an archive that was less clear. Some of their assets were also stored in an outdated image database. This made searching for the right file a time-consuming process. Consequently, Ardo's marketing and communications department went in search of a new and user-friendly digital asset management platform.

The needs of Ardo

Ardo ensures that the quality of their offering is also translated into beautiful and comprehensive imagery. As their digital content continues to grow, Ardo was looking for a better solution where various departments can store and manage all their images centrally and securely. Some things that were very important to them in the search for the right solution for their organisation:

  • Fast retrievability
  • Being able to add keywords efficiently and easily
  • Store images in both high and low resolution
  • Images should be easily downloadable in different formats
  • Ability to let external parties upload images such as photo shoots of their products by photographers
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How did Zeticon help?

In early 2018, Ardo decisively chose Zeticon's digital asset management platform. The Ardo team was convinced by the following features of the platform:

  • They save valuable time in managing, finding, storing and sharing digital file.
  • The platform offers the ability to also upload external video and photo content for the company, subject to approval thanks to Zeticon's review process
  • Organisationally, they easily maintain an overview through the efficient workflow
  • Easy access to assets for all departments within Ardo: Employees can easily search what they want, whenever they want
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