Novy streamlines global product visualisation with smart digital asset management

About Novy

As a leading European manufacturer of premium extractor hoods, cooktops and design lighting, Novy has been setting the standard in kitchen technology for more than 115 years. Based in Kuurne, Belgium, the family-run company develops and produces innovative kitchen solutions that perfectly combine design, functionality and ease of use. With their signature focus on quiet cooking and clean design lines, Novy has built a strong market position in the Benelux, France, Germany and other European countries. The company is known for its relentless drive for innovation and top quality.

Challenges

With the growth of their product range and international presence come digital content management challenges for Novy.

• Fragmented digital assets
  Novy works with a large number of product images, brochures and marketing materials spread across different departments and systems. This makes it difficult to quickly find and share the right content.
• Consistency in brand appearance
  As a premium brand, it is crucial that Novy's visual and textual content is consistent across all markets and channels. Without a central management system, there is a risk of outdated or incorrect assets in use.
• Efficiency and collaboration
  Different teams, such as marketing and sales, but also external parties like their dealers need access to the same assets. Without a central platform, it takes the organisation a long time to look up and share files, which slows down workflow.

• International expansion 
  Novy is growing internationally and works with distributors and partners who need access to the right content in different languages and formats.

  Therefore, Novy was looking for a flexible and scalable digital asset management platform.

Cronos aan de Leie and Zeticon as ideal partner for Novy

As Novy's trusted digital transformation partner, Cronos aan de Leie, was the ideal link to introduce Zeticon's Digital Asset Management solution, MediaHaven. Both companies, Cronos aan de leie and Zeticon, are part of the Cronos Group and share the same vision of digital innovation. This strong mutual bond ensures that Novy can count on seamless integration and support of the various solutions within Novy's existing digital ecosystem.

Result

With Mediahaven, Zeticon's Digital Asset Management (DAM) platform, Novy has efficiently streamlined and optimised their digital media management. This enables them to not only improve customer service for their dealers, but also simplify internal work processes.

• Faster access to digital assets
  Employees and dealers now easily find the right images, videos and documents, which has reduced project turnaround time.
• Improved brand consistency
  By centrally managing all marketing and product materials, Novy always uses the most recent and correct versions.
• More efficient collaboration 
  Teams in different countries collaborate more smoothly and can share assets directly via the DAM platform.
• Control over rights and access management 
  MediaHaven's comprehensive rights and security model allows Novy to control who has access to which assets, giving them better control over the use and security of their digital content.
• Saving time in internal processes  
  Through automated versioning and access control, less time is spent searching and managing files. In addition, the platform offers an approval process to smoothly get assets approved, reviewed and published.
• Better customer service  
  Dealers and partners have instant access to up-to-date marketing and product information, leading to faster and better service.

Future oriented partnership

For Zeticon, a partnership is much more than just delivering a software solution. We believe in building close, long-term relationships with our customers.

We continue to continuously tune our DAM platform to Novy's changing needs so that it grows and scales with their organisation. Our focus is not only on providing a stable and innovative solution, but also on actively listening to Novy's feedback. In doing so, Cronos Aan De Leie acts as the perfect SPOC for Novy. By including these insights in the further development of our platform, we continue to evolve together and ensure that Novy always has a digital asset management solution that optimally supports them, now and in the future.