How similarity search optimizes your search experience

What is similarity search?

The English term gives it away: similarity search searches for similar assets in your information platform. You get an overview of similar images and files at lightning speed. The assets are automatically ranked based on their similarity. This ensures that items with the most similarities are shown first. This way, users are presented with the most relevant information at a glance.

6 situations where similarity search supports you

1. Simple theme-based search
   Looking for pictures of a staff party to pimp your website? One click and all the photos within the same theme appear. Pick a few and you're off! Active in the HR sector?  Then you can easily search for similar CVs of candidates. The platform helps you by ranking CVs based on similarities. Similarity search also offers many possibilities for sales teams and legal departments: you can quickly look up similar references, cases and documents. Do you have a very specific use case? Even then we can support you. For instance, the AI technology also recognises art styles, so you can quickly retrieve all images of works of art in the same style. 
   
   In short, the powerful feature recognises assets with the same atmosphere, mood or theme and can be used in numerous situations.
   
   
   
2. Get a quick overview of all variants of an asset
   Using similarity search, you can quickly retrieve the different variants of one asset. Think of variants of packaging or products if you are active in the food industry. From the original high-resolution image to the small formats used in the web shop: you get everything in one handy overview. Similarity search also lets you work faster in document management: retrieve all template variants or versions of documents in no time.
   
   
3. Maintain brand consistency
   Similarity search is a powerful brand management tool that helps marketers closely monitor brand identity. As a marketer, you can perform lightning-fast searches on existing images, logos, colour palettes or other brand-related assets that are visually or substantively similar to what you need. This reduces the risk of inconsistent branding. Imagine: your marketing team has instant access to templates and previous campaign elements that perfectly match the current project. Moreover, similarity search can automatically spot discrepancies by comparing new designs with approved brand standards.
   
   With this technology, you can compare different versions of advertising campaigns, whitepapers and logo variants side by side at a glance. This creates instant clarity and ensures that your brand message remains consistent and recognisable.
   
   
   
4. Accelerate your go-to-market strategy with smart content matching
   Similarity search is transforming the way teams develop and launch content. By smartly searching for visual and content similarities, you can save precious hours that would otherwise be spent on manual searching, and also rediscover and reuse existing assets at lightning speed. Documents, images and videos can be compared in an instant. The big advantage? You avoid wasting unnecessary time reinventing the wheel. Instead of starting from a blank page, you quickly discover existing content that perfectly matches your new marketing need.
   Result: an accelerated go-to-market strategy!
   
   
   
5. Quick recognition of duplicates or near-matched files
   Is duplicate checking turned off for your organisation? Then you can use similarity search to clarify and better manage your assets. For instance, we help your finance team recognise matching invoices. We can also support the logistics department by finding duplicate orders in just a few clicks. Easily remove unnecessary files and free up more space for the assets that really matter.
   
   
   
6. Always effective results
   There are no limitations to efficiently performing searches on files with little metadata or data that is not well structured. Your information is ranked based on visual similarities, regardless of how your assets are described. In other words, similarity search is ideal for searching incomplete or ‘fuzzy’ datasets.
   

Conclusion

Similarity search is a powerful feature that helps different teams within your organisation work more consistently and save time. Users can find similar assets without complex searches, improving the satisfaction and efficiency of your employees. It enables companies to better manage their digital content, cut costs, boost creativity, and maintain a consistent brand identity.