Flexfurn

Over Gemeente Helmond

Helmond heeft zich de afgelopen jaren voortvarend ontwikkeld. Gemeente Helmond is immers een belangrijk centrum geworden in de stedelijke regio van Zuidoost-Brabant en maakt het deel uit van Brainport, één van de drie belangrijkste economische regio's in Nederland. Met meer dan 90.000 inwoners is Helmond één van de grootste steden van Brabant en de tweede stad van Brainport. De gemeente is sinds enkele jaren gekend als een creatieve en innovatieve kracht die zich volledig inzet voor maatschappelijke en technologische vernieuwingen. Er zijn reeds diverse stappen gezet naar een slimmer, duurzamer en socialer Helmond. De digitalisering van onze maatschappij biedt immers diverse 'digitale' kansen, en deze wordt met beide handen gegrepen door Gemeente Helmond.

About Flexfurn

Flexfurn is a Belgian company focused on designing and manufacturing flexible and durable furniture solutions for events, hospitality and other professional applications. The company offers a wide range of products, including stackable chairs, tables, bar stools and lounge furniture. Flexfurn's furniture is designed with functionality, comfort and durability in mind. They are made of high-quality materials and are easy to transport and store. Besides manufacturing furniture, Flexfurn also offers comprehensive customer service, including advice and support on choosing the right furniture for specific uses and events. The Belgian company is well established in their field and has customers all over the world!

Challenges

Quality digital content is of great importance to dealers (distributors), partners and end customers as well as their own sales team. This is why Flexfurn has a wide range of content available: from product and inspiration photos and videos to technical datasheets and other information about the furniture. After all, the sales team not only shows a product picture, but effectively displays the furniture in a particular setting or concept. In this way, dealers and end customers get a clear picture of the many possibilities for which Flexfurn's furniture solutions can be used.

This means that the marketing team has to make a large collection of digital content available to the various stakeholders. To efficiently maintain this rich collection of content, Flexfurn was looking for a sustainable central platform to manage and access their digital assets.

On top of that, it is of utmost importance that the platform is well integrated with their webshop CMS. The DAM platform should act as a central platform to feed other channels such as Flexfurn's webshop. Through an integration between the digital asset management platform and their CMS, they want to be able to deliver the right content at the right time.